Newcastle College international strategies and beyond with respect to Essay

Newcastle College international strategies and beyond with respect to India - Essay Example the validity of the hypothesis that the marketing strategy that has been most lucrative in the case of New Castle College in India has been one that is distinct from one that New Castle College generally employs and has been tailored for the Indian consumers. Over time, numerous colleges based in the United Kingdom have established their campuses in the Asian region (Cornuel 2005). Most notable of these ventures have been those that have been established in developing counties such as India where ventures such as these are being welcomed by local and federal governments (Aggarwal 1982). However, these colleges have observed that there is a stark difference between the marketing strategy that they use in the United Kingdom and the one that they should use in India (Trade and Industry Committee, Great Britain Parliament and House of Commons 2006). This difference has been attributed to the trends towards education that are found in the Indian populace. It is for the same reason that this paper shall use the case of the Indian campus of New Castle College and shall highlight the marketing strategy that New Castle College adopted in India in order to gain a better understanding of the same fact. The paper shall take advantage of publications such as Imagining Marketing: Art, Aesthetics, and the Avant-garde by Brown and Patterson, Geography of marketing and commercial activities in India: documentation on research information by Dixit, International Marketing Strategy: Analysis, Development and Implementation by Doole and Lowe, Marketing across cultures in Asia by Gestelanda and Seyk, Marketing library and information services: international perspectives by Gupta and other similar publications. A complete list of readings that will be used in the research can be found in the suggested readings list at the end of this research proposal. The research shall initiate by considering literature that pertains to the marketing of academic institutions in foreign regions

Innovative Enviroment at Strbucks Coffee Research Paper

Innovative Enviroment at Strbucks Coffee - Research Paper Example Also, I find it appropriate to place label printers at the bar for baristas to put on drinks because it is difficult to make a prediction of eventualities in the coffee business or requirements that may arise. The inability to make a forecast of the market is a prominent feature of any starting or growing organization (Barney, 1991). It may also give the organization an edge over rivals because little or no companies have made this discovery. Question 2 This would be a regular innovation. This is because it entails modification that exploits well-known production and technical expertise and is put into operation to clients and a market that is in existence. The impact of this innovation is to establish resources and skills that are in use. Even if, this change may be deemed small, the final impact may go beyond the intended purpose of the innovation. Regular innovation, for example, placing label printers at the bar for baristas to put on drinks, may have an enormous impact on the fe atures of the products and as a consequence work to intensify proficiency relations to the market and clients, and production (Barney, 1991). Â  Question 3 The organization would employ the emergent strategy to implement and plan. Emergent strategy entails recognizing results that are unexpected from the implementation of the organization’s strategy and then ascertaining to incorporate the unexpected results to future organizational ideas. In addition, emergent strategy is caused by an increased decision making that will lead to a level of steadiness over a period. The organization’s decision will have probable strategic effect. Moreover, emergent strategy is deemed more upcoming and flexible than deliberate strategy. Emergent strategy is also perceived to be a technique of finding out while the organization is in operation. Emergent strategy grows over time and gives the organization the opportunity to find out if the innovation is profitable or unproductive (Warren, 2002). Question 4 This strategy is essential to the progression of the organization’s innovation and technology on offer to the market. This innovation stands out from the ones being offered by rivals. This strategy helps to attain a product enhancement that helps the organization to lead the coffee market. The strategy also has an unexpected advantage. Emergent strategy will assist the organization to develop an idea that has not been created by competitors in the market, for example, placing label printers at the bar for baristas to put on drinks is not used by many companies. This gives the organization an advantage over other organizations. A weakness is that the strategy can be planned inefficiently and lead to a damage of the structure. The strategy gives the organization an opportunity to intensify proficiency relations to the market and clients, and production and lead the coffee market (Warren, 2002). Nonetheless, it has a threat of producing unforeseen challenges t o the organization if not properly implemented. Question 5 I would consider clarifying the purpose, including the appropriate people, and a charter. Clarifying the purpose entails sharing rewards, resources, and risks and sharing responsibility. Including appropriate people entails working with less people who can complete the work well. Few people ease allocation of duties and ensure commitment. A charter will highlight the guidelines of collaboration. It will be essential for making decisions and leadership (Sterman, 2000). Question 5 The